E-Commerce Marketing
Marketing that
sells product.
We build performance marketing engines for e-commerce brands — Google Shopping, Meta Ads, SEO, and CRO — designed to drive revenue, not vanity metrics.
12.4×
Average ROAS
+285%
Revenue Growth
-52%
CPA Reduction
8.4%
Conversion Rate
The Problem
Most e-commerce brands are bleeding ad spend.
Most e-commerce brands waste 40% of their ad spend on unqualified traffic. They optimize for clicks instead of purchases. They run the same generic retargeting ad to everyone. And they have no idea which products are actually profitable after ad costs.
The result: revenue looks good on paper, but margins are razor-thin because acquisition costs are out of control.
Our Approach
What we do differently.
Shopping feed optimization
Your product feed is the foundation of every Shopping and Performance Max campaign. We optimize titles, descriptions, images, and custom labels to maximize impression share and click-through rate — then structure campaigns by margin, category, and intent.
Full-funnel retargeting
Most e-commerce brands run a single retargeting audience. We build layered sequences: cart abandoners get urgency, product viewers get social proof, past buyers get cross-sells. Each stage has its own creative, offer, and frequency cap.
CRO & landing page optimization
Traffic is only half the equation. We audit your product pages, checkout flow, and mobile experience to remove friction at every step. Average improvement: 40-60% lift in conversion rate within 90 days.
Email & retention marketing
Acquiring a customer once is expensive. We build automated email flows — welcome series, post-purchase, win-back, and VIP segments — that increase lifetime value and reduce your dependency on paid acquisition.
Case Study
DTC Skincare Brand · US Market
Under NDA — metrics shared with permission
The Challenge
Spending $18,000/month on Meta + Google Ads with a 1.4× ROAS. Campaigns were poorly structured with no conversion tracking, creative fatigue, and significant audience overlap across ad sets.
Our Approach
Rebuilt campaign architecture from scratch. Implemented server-side GTM tracking, structured audience testing with lookalike cascades, and redesigned all landing pages for conversion with product-specific social proof.
12.4×
ROAS (from 1.4×)
-52%
Cost Per Acquisition
+285%
Direct Revenue
+68%
Paid Channel Revenue
"They turned our ad spend from a cost center into our highest-ROI channel."
What's Included
Everything you need.
Nothing you don't.
- Google Shopping & Performance Max management
- Meta & Instagram ad campaigns
- Product feed optimization & management
- Conversion tracking setup (GA4 + GTM)
- Landing page & product page CRO audits
- Email marketing automation (Klaviyo/Mailchimp)
- Abandoned cart recovery sequences
- Looker Studio dashboard (real-time, shared)
- Bi-weekly strategy calls (30 min)
- Monthly performance report with next-month plan
FAQ
Common questions.
What platforms do you manage for e-commerce?
Google Shopping, Performance Max, Meta (Facebook & Instagram), Google Search, and Google Display. We also manage email marketing through Klaviyo or Mailchimp for retention campaigns.
How quickly will I see results?
Paid channels typically show measurable improvement within 4-6 weeks as we optimize targeting, bids, and creative. Full campaign maturity — where we've tested enough to confidently scale — usually happens around the 90-day mark.
Do you work with Shopify, WooCommerce, or other platforms?
Yes. We work with Shopify, WooCommerce, BigCommerce, Magento, and custom e-commerce builds. Our tracking and feed optimization integrates with all major platforms.
What's the minimum ad spend you recommend?
For meaningful data and optimization, we recommend a minimum of $3,000/month in ad spend across channels. Below that, it's difficult to gather enough conversion data to make informed decisions.
Do you handle creative and landing pages?
We provide creative direction, ad copy, and landing page optimization as part of every engagement. For custom photography or video production, we work with trusted production partners.
Ready to scale your store?
Get a free audit of your e-commerce marketing — with 3-5 actionable wins you can implement today.
