Healthcare Marketing
Marketing that
fills chairs.
We build patient acquisition engines for healthcare providers — Local SEO, Google Ads, review management, and HIPAA-conscious landing pages — designed to book appointments, not just generate clicks.
3×+
ROAS We Treat as Table Stakes
100%
Call & Booking Tracking
48h
Free Audit Delivery
0
Lock-In Contracts
The Problem
Most practices are invisible when patients search.
For most patients, finding a new provider now starts with an online search. Yet most healthcare practices have unoptimized Google Business Profiles, zero review strategy, and generic websites that look identical to every competitor within a 10-mile radius.
The result: you lose patients to competitors who show up first — even if your care is better. Meanwhile, the agencies you have tried either ignore HIPAA requirements or treat your practice like an e-commerce store.
Our Approach
What we do differently.
Local SEO for medical practices
Patients search "dentist near me" or "urgent care open now" — and pick from the top 3 results. We optimize your Google Business Profile, build local citations, manage NAP consistency, and create location-specific content so your practice dominates the local map pack.
HIPAA-conscious Google Ads
Healthcare advertising has strict rules. We build campaigns that target high-intent keywords — "orthopedic surgeon accepting patients," "same-day dental appointment" — with compliant ad copy and landing pages that convert without collecting protected health information in ad platforms.
Patient review management
Online reviews are the new word-of-mouth referral. We implement automated review request sequences, monitor and respond to reviews across Google, Healthgrades, and Vitals, and build a reputation strategy that turns satisfied patients into your best marketing asset.
Medical content marketing
Patients research symptoms and procedures before they ever call. We create medically-reviewed, SEO-optimized content — condition pages, procedure explainers, provider bios, and FAQ hubs — that builds trust and captures organic traffic at every stage of the patient journey.
Modeled Scenario
What a local-search rebuild can look like for a multi-location practice
Modeled from industry benchmarks — projected, not a past client
The Starting Point We See Most Often
A multi-location practice spending $8,000/month on Google Ads with a generic agency, paying $300+ per booked appointment. Google Business Profiles incomplete, only a handful of reviews per location, and no call or form tracking to show which campaigns actually book patients.
What We'd Do
Rebuild every Google Business Profile with optimized descriptions, categories, and photos. Launch location-specific Google Ads campaigns. Implement automated review requests via SMS after every appointment. Create procedure-specific landing pages with call and form tracking on each one.
Modeled Targets
-40%
Target cost per booked appointment
Top 3
Target map-pack placement per location
100%
Call & form tracking coverage
Targets modeled at benchmark performance for a well-run local-search account — assumptions stated, and we'll redraw them with your real numbers in a free audit.
What's Included
Everything you need.
Nothing you don't.
- Google Ads management (Search + Local Services Ads)
- Local SEO & Google Business Profile optimization
- Patient review generation & monitoring
- HIPAA-conscious landing page design
- Medical content writing (blog + service pages)
- Conversion tracking setup (GA4 + call tracking)
- Competitor analysis & market positioning
- Looker Studio dashboard (real-time, shared)
- Bi-weekly strategy calls (30 min)
- Monthly performance report with next-month plan
FAQ
Common questions.
How do you handle HIPAA compliance in marketing?
We never collect protected health information (PHI) through ad platforms or analytics. Our landing pages use HIPAA-conscious form handling, and we avoid remarketing audiences based on health conditions. All tracking is configured to exclude sensitive data from being sent to third-party platforms like Google or Meta.
How long before we see results?
Google Ads campaigns typically generate new patient inquiries within the first 2-4 weeks. Local SEO improvements begin showing within 60-90 days, with significant map pack visibility gains by month 4-6. Review generation starts producing results immediately once automated sequences are activated.
Do you work with specialists or only general practices?
We work across the full spectrum — general practitioners, dental practices, dermatology clinics, orthopedic surgeons, mental health providers, urgent care centers, med spas, and multi-location health systems. Each specialty has unique patient search behavior, and we tailor strategy accordingly.
What makes healthcare marketing different from other industries?
Three things: compliance requirements (HIPAA, FTC health claims), the trust gap (patients are anxious and need reassurance before booking), and local intent (most patients search within a 10-15 mile radius). Generic marketing agencies miss these nuances. We build every campaign around them.
Can you help with multi-location practices?
Yes. We manage location-specific Google Business Profiles, create unique landing pages for each location, run geo-targeted ad campaigns, and build a review strategy that strengthens each individual location while maintaining brand consistency across the organization.
2021
Founded
100%
Senior-Run Accounts
24/7
Live Dashboard Access
0
Long-Term Contracts
Ready to fill your schedule?
We only take on a limited number of healthcare clients per quarter to ensure every practice gets dedicated attention.