Retargeting & Remarketing
Stop losing the visitors
who don't convert.
Most visitors don't convert on their first visit. We bring them back with precision retargeting across every platform that matters.
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Founded
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Free Audit Turnaround
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Senior-Run Accounts
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Lock-In Contracts
The Problem
You're filling a leaky bucket.
Most businesses spend thousands acquiring traffic — Google Ads, SEO, social campaigns — then let the vast majority of those visitors leave without converting. No follow-up. No second chance. That's not a traffic problem. It's a recovery problem.
Every visitor who leaves without converting is a paid opportunity wasted. Retargeting is how you plug the leak — bringing warm, familiar visitors back at a fraction of the original acquisition cost.
Our Framework
4-stage retargeting funnel.
Different visitors need different messages. We segment your audience by intent level and serve the right ad at the right time.
Awareness Retargeting
Site visitors who browsed but didn't engage. We serve soft-touch brand recall ads — reminding them who you are and why they visited. These aren't hard sells. They're "hey, remember us?" moments that keep your brand top-of-mind while competitors fade from memory.
Consideration Retargeting
Product or service page visitors who showed real interest but didn't pull the trigger. We hit them with social proof — testimonials, case studies, review highlights, and comparison content. The goal: answer every objection they had when they left.
Intent Retargeting
Cart abandoners, form starters, and pricing page visitors. These people were inches from converting. We deploy urgency-driven ads — limited-time offers, stock scarcity, abandoned cart reminders with the exact products they left behind. Short window, high frequency, direct CTA.
Loyalty Retargeting
Past customers who already trust you. We run upsell, cross-sell, and referral campaigns — because acquiring a new customer can cost 5–25× more than retaining one (Harvard Business Review). These campaigns have the highest ROI of any retargeting stage.
Platforms
Everywhere your audience goes.
Google Display Network
Reach 90% of internet users across 2M+ sites
Meta (Facebook + Instagram)
Pixel-based retargeting with dynamic product ads
B2B retargeting by company, job title, and seniority
YouTube
Video remarketing to site visitors and engaged viewers
TikTok
Retarget younger demographics with short-form video
Twitter / X
Tailored audience retargeting for real-time engagement
What's Included
Full-funnel retargeting, handled.
- Custom audience segmentation by behavior and intent
- Dynamic product retargeting (for e-commerce)
- Frequency capping to prevent ad fatigue
- Sequential messaging (story-based ad sequences)
- Cross-platform coordination and deduplication
- Burn pixels (stop showing ads after conversion)
- A/B testing creative and copy variations
- Weekly performance reporting with actionable insights
Most visitors leave without converting. We bring them back.
Get Your Free AuditProof, Honestly
What we can prove today.
FYI Digital was founded in 2021 and keeps its client list deliberately small. We won't publish stock-photo testimonials or ROAS figures you can't verify. What we'll show you instead is your own funnel: a free retargeting audit with named fixes, delivered within 48 hours — yours to keep whether or not we ever work together.
48h
Free audit turnaround
FAQ
Common questions.
Go Deeper
Related resources
Blog
The Complete Retargeting Guide
Everything you need to know about re-engaging visitors across channels.
Blog
Why Your Facebook Ads Aren't Converting
Fix the common issues that cause retargeting campaigns to underperform.
Blog
E-commerce Marketing Strategy
How retargeting fits into a full-funnel e-commerce growth plan.
Modeled Scenarios
How We Model Retargeting Impact
Illustrative scenarios with assumptions stated — bring your funnel and we'll redraw them.
Free Tool
CPC Calculator
Calculate your cost-per-click and plan retargeting budgets.
Blog
GA4 Setup Guide
Set up the analytics foundation needed for effective retargeting audiences.
Free audit · 48-hour turnaround
Ready to recover your lost revenue?
We'll audit your current retargeting setup (or lack of one) and show you exactly how much revenue you're leaving on the table.
Founded 2021 · 100% senior-run · Month-to-month, no lock-in