Healthcare Marketing
Marketing that
fills chairs.
We build patient acquisition engines for healthcare providers — Local SEO, Google Ads, review management, and HIPAA-conscious landing pages — designed to book appointments, not just generate clicks.
-41%
Patient Acquisition Cost
+210%
Appointment Bookings
3.2×
Local Visibility Increase
4.8★
Average Review Rating
The Problem
Most practices are invisible when patients search.
72% of patients use online search as their first step when finding a new provider. Yet most healthcare practices have unoptimized Google Business Profiles, zero review strategy, and generic websites that look identical to every competitor within a 10-mile radius.
The result: you lose patients to competitors who show up first — even if your care is better. Meanwhile, the agencies you have tried either ignore HIPAA requirements or treat your practice like an e-commerce store.
Our Approach
What we do differently.
Local SEO for medical practices
Patients search "dentist near me" or "urgent care open now" — and pick from the top 3 results. We optimize your Google Business Profile, build local citations, manage NAP consistency, and create location-specific content so your practice dominates the local map pack.
HIPAA-conscious Google Ads
Healthcare advertising has strict rules. We build campaigns that target high-intent keywords — "orthopedic surgeon accepting patients," "same-day dental appointment" — with compliant ad copy and landing pages that convert without collecting protected health information in ad platforms.
Patient review management
Online reviews are the new word-of-mouth referral. We implement automated review request sequences, monitor and respond to reviews across Google, Healthgrades, and Vitals, and build a reputation strategy that turns satisfied patients into your best marketing asset.
Medical content marketing
Patients research symptoms and procedures before they ever call. We create medically-reviewed, SEO-optimized content — condition pages, procedure explainers, provider bios, and FAQ hubs — that builds trust and captures organic traffic at every stage of the patient journey.
Case Study
Multi-location dental group: from page 2 to the map pack in 90 days.
The Challenge
A 4-location dental practice was spending $8,000/month on Google Ads with a generic agency. New patient cost was $340 per booked appointment. Google Business Profiles were incomplete, and they had fewer than 30 reviews across all locations.
What We Did
Rebuilt all 4 Google Business Profiles with optimized descriptions, categories, and photos. Launched location-specific Google Ads campaigns. Implemented automated review requests via SMS after every appointment. Created 12 procedure-specific landing pages.
The Results
$127
Cost per booked appointment (was $340)
187
New patient appointments in 90 days
4.9★
Average Google rating (240+ reviews)
Client details anonymized under NDA.
What's Included
Everything you need.
Nothing you don't.
- Google Ads management (Search + Local Services Ads)
- Local SEO & Google Business Profile optimization
- Patient review generation & monitoring
- HIPAA-conscious landing page design
- Medical content writing (blog + service pages)
- Conversion tracking setup (GA4 + call tracking)
- Competitor analysis & market positioning
- Looker Studio dashboard (real-time, shared)
- Bi-weekly strategy calls (30 min)
- Monthly performance report with next-month plan
FAQ
Common questions.
How do you handle HIPAA compliance in marketing?
We never collect protected health information (PHI) through ad platforms or analytics. Our landing pages use HIPAA-conscious form handling, and we avoid remarketing audiences based on health conditions. All tracking is configured to exclude sensitive data from being sent to third-party platforms like Google or Meta.
How long before we see results?
Google Ads campaigns typically generate new patient inquiries within the first 2-4 weeks. Local SEO improvements begin showing within 60-90 days, with significant map pack visibility gains by month 4-6. Review generation starts producing results immediately once automated sequences are activated.
Do you work with specialists or only general practices?
We work across the full spectrum — general practitioners, dental practices, dermatology clinics, orthopedic surgeons, mental health providers, urgent care centers, med spas, and multi-location health systems. Each specialty has unique patient search behavior, and we tailor strategy accordingly.
What makes healthcare marketing different from other industries?
Three things: compliance requirements (HIPAA, FTC health claims), the trust gap (patients are anxious and need reassurance before booking), and local intent (most patients search within a 10-15 mile radius). Generic marketing agencies miss these nuances. We build every campaign around them.
Can you help with multi-location practices?
Yes. We manage location-specific Google Business Profiles, create unique landing pages for each location, run geo-targeted ad campaigns, and build a review strategy that strengthens each individual location while maintaining brand consistency across the organization.
Ready to fill your schedule?
We only take on a limited number of healthcare clients per quarter to ensure every practice gets dedicated attention.
