Hospitality & Travel Marketing
Stop paying OTAs
for your own guests.
We build direct booking engines for hotels and resorts — Google Hotel Ads, Meta campaigns, local SEO, and conversion optimization — so you keep more revenue per room.
+68%
Direct Booking Increase
-41%
OTA Dependency Reduction
+$32
ADR Improvement
+24%
RevPAR Growth
The Problem
OTAs are eating your margins alive.
The average hotel pays 15-25% commission on every OTA booking. For a property doing $2M in annual revenue, that's $300K-500K in commissions — money that could be profit, reinvestment, or guest experience upgrades. Yet most hotels keep pouring money into OTA placements because they don't know how to generate direct demand.
Meanwhile, your Google Business Profile is underoptimized, your reviews are stagnating, your booking engine converts at half the rate of Booking.com, and you have no system to capture guests who research you but don't book.
Our Approach
What we do differently.
Google Hotel Ads & metasearch
OTAs outbid you on your own brand name. We set up and optimize Google Hotel Ads, TripAdvisor placements, and metasearch campaigns so guests find your direct rate first — with commission-based or CPC models matched to your margins and seasonality.
Seasonal demand generation
Hospitality is cyclical. We build campaign calendars around your high, shoulder, and low seasons — ramping paid social for awareness 6-8 weeks before peak, running urgency-based search ads during booking windows, and deploying last-minute offers to fill gaps.
Local SEO & review management
Your Google Business Profile is your most valuable free channel. We optimize it for local and "near me" search, build a review generation system that increases volume by 3-5× within 90 days, and manage response workflows that turn negative reviews into recoveries.
Direct booking optimization
Every guest who books direct instead of through an OTA saves you 15-25% in commission. We audit your booking engine, optimize the mobile flow, add rate-match guarantees and direct-booking incentives, and build retargeting sequences for lookers who didn't convert.
Case Study
Boutique resort shifts 42% of bookings to direct in 6 months.
Results — 6 months
The Client
A 45-room boutique resort in Southeast Asia, heavily dependent on Booking.com and Expedia for 82% of total bookings. Strong on-property experience, but virtually invisible in direct search.
What We Did
Launched Google Hotel Ads with commission-based bidding. Rebuilt their Google Business Profile with optimized descriptions, photos, and Q&A. Implemented a post-stay review sequence that increased monthly review volume from 8 to 35. Ran Meta retargeting campaigns to website visitors who didn't book. Added rate-match guarantee and "book direct" perks (free airport transfer, room upgrade) to the booking engine.
Client details under NDA. Metrics are real, brand is anonymized.
What's Included
Everything you need.
Nothing you don't.
- Google Hotel Ads & metasearch management
- Meta & Instagram ad campaigns (awareness + retargeting)
- Google Business Profile optimization & management
- Review generation & response management
- Booking engine audit & conversion optimization
- Seasonal campaign calendar & demand forecasting
- Conversion tracking setup (GA4 + GTM)
- Competitor rate & positioning monitoring
- Looker Studio dashboard (real-time, shared)
- Bi-weekly strategy calls (30 min)
- Monthly performance report with next-month plan
FAQ
Common questions.
How do you reduce our OTA dependency without losing bookings?
We run Google Hotel Ads and metasearch campaigns that put your direct rate in front of guests already searching for your property on OTAs. Combined with booking engine optimization (rate-match guarantees, direct-booking perks, simplified mobile checkout), we shift the mix toward direct — typically reducing OTA share by 30-45% within 6 months while total bookings increase.
What ad spend do you recommend for hotels?
It depends on your market and room count, but most properties see results starting at $2,000-5,000/month in ad spend. We typically recommend starting with Google Hotel Ads (highest intent, lowest cost-per-acquisition) and layering in Meta campaigns once the direct booking foundation is solid. We'll model the ROI before you commit a dollar.
How do you handle seasonal fluctuations?
We build a 12-month campaign calendar mapped to your high, shoulder, and low seasons. Budgets flex dynamically — we increase spend 6-8 weeks before peak periods to capture early bookers, maintain brand awareness during shoulder seasons, and deploy targeted offers during low periods to maximize occupancy. No wasted spend in dead months.
Can you help with review management and reputation?
Yes. We set up automated post-stay review request sequences that typically increase review volume by 3-5× within 90 days. We also provide response templates and workflows for both positive and negative reviews, and monitor your ratings across Google, TripAdvisor, and Booking.com. Higher review volume and better ratings directly improve your search visibility and conversion rates.
How long before we see results?
Google Hotel Ads typically show ROI within the first 30 days. Direct booking share improvements are usually visible within 60-90 days. Full seasonal impact — where you're consistently outperforming your OTA mix from the prior year — takes one full seasonal cycle (6-12 months). We set clear benchmarks at 30, 60, and 90 days so you can track progress.
Ready to own your bookings?
We work with a limited number of hospitality clients to ensure every property gets senior-level attention.
