How We Work
From audit to growth
in 90 days.
No guesswork. No wasted months. A proven 4-phase methodology that turns marketing spend into measurable revenue.
Week 1
Discovery & Audit
We learn your business before we touch a single campaign.
Most agencies skip this and jump straight into running ads. We don't. We spend the first week understanding your business model, margins, customer journey, and competitive landscape. Then we audit everything — your analytics setup, ad accounts, SEO health, and conversion funnels.
Deliverables
- Full marketing audit (PDF + video)
- Competitor analysis
- Analytics & tracking review
- Quick-win identification (3-5 immediate fixes)
Week 2-3
Strategy & Architecture
A custom roadmap — not a template.
Based on the audit findings, we build a 90-day performance roadmap specific to your business. Channel priorities, budget allocation, content strategy, and clear KPIs — all aligned with your revenue goals, not vanity metrics.
Deliverables
- 90-day performance roadmap
- Channel prioritization matrix
- KPI framework & targets
- Campaign architecture plan
Week 3-12
Launch & Optimize
Execute fast. Measure everything. Iterate weekly.
We launch campaigns, build content, and optimize your site — all while tracking every metric that matters. Weekly optimizations based on real data, not guesswork. You get a real-time dashboard and bi-weekly strategy calls.
Deliverables
- Campaign launch & management
- Weekly performance optimization
- Real-time Looker Studio dashboard
- Bi-weekly strategy calls
Month 4+
Scale & Compound
Double down on winners. Cut the losers.
Once we've established what works, we scale. Increase budget on profitable channels, expand to new ones, build on SEO momentum, and compound your results month over month. This is where the real growth happens.
Deliverables
- Channel expansion strategy
- Budget scaling recommendations
- New channel testing
- Quarterly business reviews
Our Principles
What guides every decision.
Data over opinions
Every decision is backed by numbers. We don't guess — we test, measure, and iterate.
Revenue over traffic
We optimize for money in your bank account, not impressions on a dashboard.
Transparency over black boxes
You see everything we see. Real-time dashboards, honest reporting, no hidden data.
Speed over perfection
Launch fast, learn fast, improve fast. Perfect is the enemy of profitable.
Partnership over vendor
We succeed when you succeed. Our incentives are aligned with your growth.
Our Stack
Tools we use daily.
Google Ads
Google Analytics
Search Console
Looker Studio
Meta Ads
TikTok Ads
LinkedIn Ads
SEMrush
Ahrefs
Screaming Frog
GTM
Hotjar
Your First 11 Days
From kickoff to
launch day.
Here's exactly what happens after you sign. No ambiguity, no waiting — just momentum.
From Kickoff to Results in 11 Days
A clear, structured onboarding process so you know exactly what happens after you sign up.
Kickoff Call
60-minute deep-dive into your business, goals, and current marketing setup.
We cover your brand positioning, target audience, competitive landscape, existing campaigns, analytics setup, and define clear success metrics. You leave with a shared understanding of the path ahead.
Kickoff Call
60-minute deep-dive into your business, goals, and current marketing setup.
We cover your brand positioning, target audience, competitive landscape, existing campaigns, analytics setup, and define clear success metrics. You leave with a shared understanding of the path ahead.
Audit & Access
Full audit of existing campaigns, analytics, and competitor landscape. We get access to all platforms.
We audit Google Ads, Meta Ads, GA4, Search Console, and any other active platforms. We benchmark your current performance, identify quick wins, and map out the competitive landscape.
Audit & Access
Full audit of existing campaigns, analytics, and competitor landscape. We get access to all platforms.
We audit Google Ads, Meta Ads, GA4, Search Console, and any other active platforms. We benchmark your current performance, identify quick wins, and map out the competitive landscape.
Strategy Build
Custom 90-day growth plan with channel allocation, KPIs, and creative direction.
A detailed strategy document covering channel mix, budget allocation, audience targeting, creative briefs, keyword strategy, and a 90-day roadmap with weekly milestones and KPI targets.
Strategy Build
Custom 90-day growth plan with channel allocation, KPIs, and creative direction.
A detailed strategy document covering channel mix, budget allocation, audience targeting, creative briefs, keyword strategy, and a 90-day roadmap with weekly milestones and KPI targets.
Campaign Build
Campaigns built, tracking confirmed, creatives approved. Everything ready to go.
We build out all campaign structures, ad copy, creative assets, landing page recommendations, conversion tracking, and UTM frameworks. Everything is reviewed and approved before launch.
Campaign Build
Campaigns built, tracking confirmed, creatives approved. Everything ready to go.
We build out all campaign structures, ad copy, creative assets, landing page recommendations, conversion tracking, and UTM frameworks. Everything is reviewed and approved before launch.
Launch
Campaigns go live. First data within 72 hours. You get real-time dashboard access.
Campaigns go live with careful monitoring. You get access to your real-time client dashboard showing spend, conversions, ROAS, and all key metrics. We watch closely for the first 72 hours.
Launch
Campaigns go live. First data within 72 hours. You get real-time dashboard access.
Campaigns go live with careful monitoring. You get access to your real-time client dashboard showing spend, conversions, ROAS, and all key metrics. We watch closely for the first 72 hours.
Optimize & Scale
Weekly optimization. Bi-weekly strategy calls. Monthly growth reports.
Continuous bid management, audience refinement, A/B testing, and creative rotation. Bi-weekly video calls to discuss performance and strategy. Monthly reports with insights, learnings, and next steps.
Optimize & Scale
Weekly optimization. Bi-weekly strategy calls. Monthly growth reports.
Continuous bid management, audience refinement, A/B testing, and creative rotation. Bi-weekly video calls to discuss performance and strategy. Monthly reports with insights, learnings, and next steps.
Most clients see first results within the first 30 days.
Common questions
How quickly will I see results?
Paid ads: 2-4 weeks for initial data, 60-90 days for optimized performance. SEO: 3-6 months for meaningful organic growth. We set realistic expectations upfront.
What's the minimum engagement?
3 months. Marketing needs time to compound. One-month engagements don't give enough data to optimize properly.
Do I get to see what you're doing?
Everything. Real-time Looker Studio dashboards, full access to ad accounts, bi-weekly strategy calls, and a Slack channel for quick questions.
What if it's not working?
We'll tell you — honestly. If a channel isn't performing after adequate testing, we recommend reallocating budget, not throwing more money at it.
How is FYI Digital different from other agencies?
Founder-led (no junior handoff), transparent reporting (no black box), conversion-focused (no vanity metrics), and global capability at boutique pricing.
Ready to start phase one?
Apply to partner with us. If we're the right fit, we'll start with a free audit.
