Zero to 47 page-1 rankings
in 4 months
B2B SaaS · Platform · Singapore (under NDA)
At a Glance
+180%
Organic Traffic
in 4 months
47
Page-1 Rankings
from zero
-35%
Customer Acq. Cost
reduction
+120%
Inbound Leads
quarter over quarter
The Challenge
Invisible on Google. Burning cash on ads.
Our client — a B2B SaaS platform based in Singapore — was entering one of the most competitive categories in enterprise software. They had a strong product, a growing customer base from paid acquisition, and absolutely zero organic visibility.
No content strategy. No technical SEO foundation. Page speeds averaging 4.8 seconds. Their site wasn't just underperforming — Google was barely crawling it. Every customer came through paid channels, and acquisition costs were climbing quarter over quarter.
They needed organic to become a scalable, compounding growth channel — not in 12 months, but in the next quarter. The board was watching.
Our Approach
A four-phase SEO engine built for compound growth
Technical SEO Overhaul
Conducted a full-site audit identifying 127 critical issues — slow page speeds (4.8s → 1.2s), missing schema markup, orphaned pages, and crawl budget waste. Rebuilt the technical foundation with optimized Core Web Vitals, structured data across all key pages, and a clean internal linking architecture.
Content Engine Built on Intent
Mapped the entire buyer journey and identified 200+ high-intent keyword clusters. Built a publishing cadence of 8-12 pieces per month — bottom-of-funnel comparison pages, technical guides, and thought leadership — each targeting specific decision-stage queries with conversion-optimized CTAs.
Strategic Link Building
Secured placements in 23 industry publications, SaaS directories, and niche communities. Focused on topical relevance over raw domain authority — building the kind of backlink profile that signals genuine expertise to Google's algorithms.
Conversion-Optimized Landing Pages
Redesigned organic landing pages with clear value propositions, social proof, and friction-reducing form designs. A/B tested headlines, CTAs, and page layouts — achieving a 3.2× improvement in organic visitor-to-lead conversion rate.
The Results
From invisible to undeniable
+180%
Organic Traffic
in 4 months
47
Page-1 Rankings
from zero
-35%
Customer Acq. Cost
reduction
+120%
Inbound Leads
quarter over quarter
Top Ranking Keywords
Last 4 months · Position improvements
Showing 8 of 47 ranked keywords · Full data under NDA
Growth Timeline
Organic traffic, month by month
"We went from invisible on Google to ranking on page 1 for our most competitive keywords."
Co-founder
B2B SaaS Platform · Singapore
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