Google Shopping & Performance Max
Turn your product feed into a revenue machine.
We optimize product feeds, build profitable campaign structures, and scale Google Shopping and Performance Max campaigns for e-commerce businesses selling physical products.
0×
Average ROAS
+0%
Revenue Lift
-0%
Wasted Spend Cut
+0%
PMax Improvement
Who This Is For
E-commerce businesses selling physical products.
If you sell physical products through Shopify, WooCommerce, Magento, or a custom platform — and you want those products to appear at the top of Google when buyers are ready to purchase — this is for you.
Google Shopping campaigns put your products directly in front of high-intent buyers with images, prices, and reviews. Performance Max extends that reach across Search, Display, YouTube, Gmail, and Discover — all from a single campaign. Most stores leave 30-50% of their Shopping revenue on the table due to poor feed quality and default campaign settings.
Our Process
How we build Shopping campaigns that scale.
Product Feed Optimization
Your feed is your foundation. We rewrite product titles with high-intent keywords, enrich descriptions with search-relevant attributes, verify GTINs and MPNs, build custom label taxonomies for margin-based bidding, and create supplemental feeds to fill gaps Google's crawler misses.
Campaign Structure
We architect your campaigns around profit, not vanity metrics. Standard Shopping for granular control on proven products, Performance Max for discovery and scaling. Products grouped by margin tier and target ROAS, with bid strategies matched to each group's economics.
Negative Keyword Sculpting
Most Shopping campaigns hemorrhage budget on irrelevant searches. We mine search term reports weekly, build cross-campaign negative keyword lists, and separate brand from non-brand traffic so you're not paying premium CPCs for customers who were already going to buy.
Creative Excellence
Google Shopping is visual-first. We audit your product photography against Merchant Center standards, recommend lifestyle imagery that drives higher CTR, set up promotions and sale annotations, and ensure your listings stand out in an increasingly competitive grid.
Bid Management & Scaling
We implement Target ROAS bidding calibrated to your actual margins, apply dayparting based on conversion data, adjust geographic bids by region performance, and build seasonal strategies that capture demand spikes without blowing budget during slow periods.
Deep Dive
Performance Max, done right.
Most agencies flip the PMax switch and hope for the best. We treat it as a precision instrument — every signal, every asset, every setting deliberately configured.
Asset Group Strategy
We build tightly themed asset groups around product categories, not generic catch-alls. Each group gets tailored headlines, descriptions, images, and videos that match the search intent and product type.
Audience Signals
Performance Max uses audience signals as starting points, not restrictions. We layer custom segments, remarketing lists, and Customer Match data to guide Google's algorithm toward your highest-value buyers faster.
URL Expansion & Search Themes
We control URL expansion to prevent PMax from sending traffic to irrelevant pages. Search themes are configured to steer the campaign toward proven converting queries while letting the algorithm discover new ones.
Insights Tab Analysis
We monitor the Insights tab weekly to understand which search categories, audience segments, and asset combinations are driving results — and use that data to refine asset groups and audience signals.
PMax vs Standard Shopping
Not every product belongs in Performance Max. We use Standard Shopping for high-margin hero SKUs where granular bid control matters, and PMax for catalog-wide coverage and new customer acquisition. The split is based on data, not Google's recommendations.
What's Included
Full-stack Shopping
management.
- Google Merchant Center setup & optimization
- Product feed management & ongoing optimization
- Campaign structure design & build
- Standard Shopping + Performance Max campaigns
- Bid strategy configuration & tuning
- Creative & asset group management
- Negative keyword sculpting (weekly)
- Competitor price monitoring
- Supplemental feed creation & maintenance
- Weekly reporting with product-level data
- Merchant Center error resolution
- Seasonal strategy & promotion setup
Accepting 3 new e-commerce clients this quarter
Ready to turn your product catalog into profit?
We'll audit your Merchant Center, product feed, and Shopping campaigns — and show you exactly where the revenue gaps are.
