Question 1

Which social platforms should I advertise on?

Accepted Answer

It depends on where your ideal customers spend their time. B2C brands typically see the best results on Meta (Facebook/Instagram) and TikTok. B2B companies often perform better on LinkedIn. We analyze your audience, industry, and goals during the free audit and recommend the platforms with the highest ROI potential — then reallocate budget based on real performance data.

Question 2

How much should I spend on social ads?

Accepted Answer

We recommend starting with $1,500–$3,000/month in ad spend to generate enough data for optimization across 1–2 platforms. This gives us room to test audiences, creatives, and placements. As we identify winning combinations, we scale spend toward what's working. Our management fee is separate from your ad budget.

Question 3

Do you create the ad creative?

Accepted Answer

We provide creative direction, ad copy, and detailed briefs for visual assets. For video and photo content, we can direct the shoot or work with your existing assets. We also provide UGC (user-generated content) frameworks and guidelines. Each month includes 6–8 ad variations with continuous A/B testing to find top performers.

Question 4

How do you target my ideal customers?

Accepted Answer

We use a layered targeting approach: interest-based audiences from platform data, lookalike audiences modeled on your best existing customers, behavioral targeting based on purchase signals, and retargeting audiences from your website visitors. As campaigns run, we continuously refine targeting based on which segments actually convert.

Question 5

What's the difference between boosted posts and ads?

Accepted Answer

Boosted posts are a simplified way to promote existing content — they offer limited targeting and optimization options. True paid social campaigns use the full ad platform with advanced audience targeting, conversion optimization, A/B testing, dynamic creative, and detailed analytics. We exclusively run proper ad campaigns because they consistently outperform boosted posts by 3–5x.

Question 6

How do you measure social ad success?

Accepted Answer

We track end-to-end performance: impressions and reach for awareness, click-through rate for engagement, and most importantly, conversions and ROAS for revenue impact. We set up proper conversion tracking using Meta Pixel, Conversions API (CAPI), and UTM parameters so every sale or lead is attributed to the specific ad that drove it.

Reach your customers before
they start searching.

Your ideal customers aren't searching yet.

What we do differently.

Interest and intent-based targeting

Scroll-stopping creative direction

Full-funnel retargeting

Cross-platform optimization

Everything you need.
Nothing you don't.

Transparent pricing.

Channel Management

Growth Package

Common questions.

Ready to reach your ideal customers?

Reach your customers beforethey start searching.