Free Tool
Ad Budget
Calculator
Find your ideal monthly ad spend based on your revenue goals, industry benchmarks, and platform data.
Your Numbers
Adjust the inputs to calculate your ideal ad budget.
Avg. CPC for your selection: $1.20
Based on industry benchmarks and platform multiplier.
Your Recommended Budget
Estimated Monthly Ad Spend
$4,000
$133 / day
3,333
Required Monthly Clicks
67
Expected Conversions
$60
Projected CPA
12.5×
Projected ROAS
Break-Even Analysis
You need 27 sales to cover your ad spend
Methodology
How we calculate your budget
Required Traffic
We divide your revenue goal by your average order value, then by your conversion rate, to determine how many visitors you need each month.
Industry CPC Data
We apply real average cost-per-click benchmarks for your industry, adjusted by a platform-specific multiplier (e.g., LinkedIn costs ~2.5x more than Google).
Break-Even Analysis
We calculate how many conversions you need just to cover your ad spend, plus your projected ROAS so you can assess profitability at a glance.
The formulas
Required Traffic = Revenue Goal / AOV / Conversion Rate
Effective CPC = Industry Base CPC × Platform Multiplier
Monthly Ad Spend = Required Traffic × Effective CPC
CPA = Monthly Ad Spend / Expected Conversions
ROAS = Revenue Goal / Monthly Ad Spend
Break-Even Conversions = Monthly Ad Spend / AOV
Know your numbers.
Now let's put them to work.
We manage $1.2M+ in monthly ad spend across 24 campaigns. Let us optimize yours.
