Free Tool
Free UTM Builder
Generate perfectly formatted UTM tracking links for your campaigns. Know exactly where your traffic comes from.
Build Your Link
Fill in the fields below to generate your UTM-tagged URL.
Where the traffic originates from
The marketing channel or medium
The specific campaign or promotion name
Paid search keywords you are targeting
Differentiate ads or links pointing to the same URL
Generated URL
Enter a URL and campaign details to generate your tracking link...
Parameter Breakdown
UTM parameters are case-sensitive. Use lowercase and underscores for consistency.
Quick Reference
What each UTM parameter does
Understanding UTM parameters helps you build a clean, consistent tracking system across all your campaigns.
utm_source required
Identifies which site or platform sent the traffic. Think of it as the "who" -- the referrer.
Examples: google, facebook, linkedin, newsletter, twitter
utm_medium required
Identifies the marketing channel or type of link. Think of it as the "how" -- the mechanism.
Examples: cpc, email, social, organic, referral, display, banner
utm_campaign required
Identifies the specific campaign, promotion, or offer. Think of it as the "why" -- the reason for the traffic.
Examples: spring_sale, product_launch, brand_awareness, q1_2026
utm_term optional
Identifies paid search keywords. Useful for tracking which keywords drove clicks in your Google Ads or Bing Ads campaigns.
Examples: running+shoes, best+crm+software, digital+marketing+agency
utm_content optional
Differentiates similar content or links within the same campaign. Ideal for A/B testing ads, email variants, or link placements.
Examples: logo_link, hero_banner, sidebar_cta, text_v2, blue_button
Need help making those campaigns convert?
We help brands turn ad spend into measurable revenue with data-driven campaign management.
