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Modeled scenario — projected, not a past client
Boutique hotel · heavily OTA-dependent · APAC
How we'd cut a boutique hotel's OTA dependency from ~80% toward 50%.
Desafío
A hotel relying on OTAs (Booking.com, Agoda) for around 80% of bookings, paying 18-25% commission on every reservation, with its own website generating almost no direct bookings.
Qué haríamos
- Defend branded search so Booking.com stops bidding on the hotel's own name
- Local SEO across the Google Business Profiles
- Google Ads + Google Hotel Ads targeting direct-booking intent
- A direct-booking landing path with rate parity and a real reason to book direct
Resultados modelados
~50%
Direct share, modeled (from ~20%)
3-4×
Target ROAS on Google Ads
18-25%
OTA commission recovered per shifted booking
90 days
To first booking-mix movement
Modeled scenario — projected, not a past client
45-room boutique resort · ~$400K/yr OTA commission
How we'd move a 45-room resort from ~82% OTA-dependent toward majority-direct.
Desafío
A 45-room resort paying roughly $400K a year in OTA commissions, with Booking.com bidding on its own brand name, no Google Hotel Ads presence, and no direct-booking incentive in the booking engine.
Qué haríamos
- Hotel Ads + Search architected as one integrated strategy
- Booking-engine signals (ADR, pace, occupancy) wired into bid logic
- A 12-month seasonal campaign calendar by source market
- A direct-booking incentive layer with a rate-match guarantee
Resultados modelados
50%+
Direct share target, modeled (from ~18%)
8-11×
Hotel Ads ROAS target
$100K+
Modeled annual commission recovered
Higher
ADR via a stronger direct mix
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