モデルシナリオ。
借り物のロゴではなく。
私たちは公開実績を誠実な方法で築いています。クライアントが実名掲載に同意するまでは、明確にラベル付けされたモデルシナリオとその背後にある手法のみを公開します — 検証できない数字は決して掲載しません。
Modeled scenario — projected, not a past client
Boutique hotel · heavily OTA-dependent · APAC
How we'd cut a boutique hotel's OTA dependency from ~80% toward 50%.
課題
A hotel relying on OTAs (Booking.com, Agoda) for around 80% of bookings, paying 18-25% commission on every reservation, with its own website generating almost no direct bookings.
私たちならこうする
- Defend branded search so Booking.com stops bidding on the hotel's own name
- Local SEO across the Google Business Profiles
- Google Ads + Google Hotel Ads targeting direct-booking intent
- A direct-booking landing path with rate parity and a real reason to book direct
モデル試算の結果
~50%
Direct share, modeled (from ~20%)
3-4×
Target ROAS on Google Ads
18-25%
OTA commission recovered per shifted booking
90 days
To first booking-mix movement
Modeled scenario — projected, not a past client
45-room boutique resort · ~$400K/yr OTA commission
How we'd move a 45-room resort from ~82% OTA-dependent toward majority-direct.
課題
A 45-room resort paying roughly $400K a year in OTA commissions, with Booking.com bidding on its own brand name, no Google Hotel Ads presence, and no direct-booking incentive in the booking engine.
私たちならこうする
- Hotel Ads + Search architected as one integrated strategy
- Booking-engine signals (ADR, pace, occupancy) wired into bid logic
- A 12-month seasonal campaign calendar by source market
- A direct-booking incentive layer with a rate-match guarantee
モデル試算の結果
50%+
Direct share target, modeled (from ~18%)
8-11×
Hotel Ads ROAS target
$100K+
Modeled annual commission recovered
Higher
ADR via a stronger direct mix